A Neue School
of Thought.
UAB
The VMASC group brought us on board to remedy the underutilization and lack of awareness surrounding their academic success center and its services among students and faculty. To further complicate the issue—even the location of the center isn’t very widely known, making a strong brand identity even more integral to the success of the center. Our primary objective in this project was to create a recognizable brand and supporting marketing materials that would create an unmistakable impression on the audience.
