A Community Soaked in Soul.
The shoals, alabama
Sometimes a community can have a soul but have not yet developed a voice. The Shoals, an off-the-beaten path, quad-city region in northwest Alabama is one of those communities. The residents had created a diverse, rich culture, built up through the centuries along the Tennessee River that ran through it. The Shoals needed a name—an identity—a voice—that spoke from the heart and shared the beauty and authenticity of this hidden gem of a destination.
