Because Outstanding Stands Out

Because Outstanding Stands Out

Be Totally Gifted.

2nd & Charles Bookstore

Six seconds. That’s the time you have to pique a viewer’s interest before “SKIP AD” becomes an option. So for 2nd & Charles, we decided to show the end first — the unbridled elation of receiving THE MOST AWESOME GIFT EVER — and then rewind to tell the rest of the story.

Video | Scripting | Editing

Be Totally Gifted.

2nd & Charles Bookstore

Six seconds. That’s the time you have to pique a viewer’s interest before “SKIP AD” becomes an option. So for 2nd & Charles, we decided to show the end first — the unbridled elation of receiving THE MOST AWESOME GIFT EVER — and then rewind to tell the rest of the story.

Video | Scripting | Editing

2nd & Charles A Little Reminder Mailer
Prepare for a Gifting Rewind 2nd & Charles Color Scheme A gifting rewind. 2nd & Charles Video 2nd & Charles Video

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