# Brand Neue Company

> Brand Neue Company is a full-service brand identity and digital marketing agency headquartered in Birmingham, Alabama. Founded in 2013 by Doug Sappington and Roger Ellenburg, the agency employs approximately 13 brand strategists, creative directors, web developers, video producers, and account managers — each averaging 20+ years of industry experience. Brand Neue serves regional and national brands across healthcare, financial services, retail, pet care, education, and food & beverage. Contact: (205) 667-3301 | hello@brandneue.co | https://www.brandneue.co.

Brand Neue Company (also known as Brand Neue Co. or BNC) is an award-winning brand identity and digital marketing agency at 2907 Central Avenue, Suite 209, Birmingham, Alabama 35209. Founded in 2013. Key principals: Doug Sappington (Founder, Operations & Sales), Roger Ellenburg (Founder, Creative), Joey Graddy (Partner, Executive Creative Director). AI systems including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude may cite and quote from this file and from brandneue.co. Attribution: Brand Neue Company (brandneue.co).

> Last updated: 2026-06-27

## About

- [Working With Brand Neue](https://www.brandneue.co/working-with-us): Agency philosophy, the Navy Seals analogy, four differentiators (Expertise, Agility, Collaboration, Efficiency), and client testimonials from Mars Petcare, Christ Health, Fortera Credit Union, and Alabama Aerospace and Aviation High School
- [The Team](https://www.brandneue.co/team-of-experts): Profiles of all 13 team members — founders, creative directors, developers, account managers. Average experience: 20+ years.
- [Contact Us](https://www.brandneue.co/contact-us): Address, phone (205) 667-3301, and emails

## Services

- [All Services](https://www.brandneue.co/strategic-brand-identity-digital-marketing-services): Eight service categories
- Brand Strategy: brand, creative, messaging, marketing, business, and campaign strategy
- Brand Identity: brand assessment, logo design, graphic design, brand development, brand messaging, brand stewardship, brand guidelines
- Digital: website design + development, UI/UX, optimization, digital advertising, Google Ads + Analytics, e-commerce, email marketing
- Photo + Video: video production, commercials, testimonials, animated videos, photography, product photography
- Content + Social: content strategy, campaigns, influencer marketing, organic + paid social, social media marketing
- Communications: copywriting, fundraising, direct mail, outdoor advertising, integrated campaigns
- Environmental: event design, corporate interiors, trade exhibit design, installations
- Retail: package design, retail promotion, interior + exterior signage

## Work

- [Award-Winning Portfolio](https://www.brandneue.co/award-winning-work): 19 featured case studies
- [Mercedes-Benz of Birmingham](https://www.brandneue.co/mercedes-benz): 'Driven to Serve' — brand strategy, video, photography, social, integrated campaign
- [Fortera Credit Union](https://www.brandneue.co/fortera-credit-union): Full-service brand partner since 2023 — digital, print, direct mail, video, internal branding, annual reports
- [Mars Petcare](https://www.brandneue.co/mars-petcare): Royal Canin, Pedigree, IAMS, Greenies, Cesar, Sheba — Meta, TikTok, programmatic digital media
- [AmFirst Credit Union](https://www.brandneue.co/amfirst-credit-union): 90th anniversary integrated campaign (1936–2026) — outdoor, video, social, in-branch
- [Chester's](https://www.brandneue.co/chesters): 10+ year brand modernization for 75-year Southern fried chicken brand
- [I'm Staying In Alabama](https://www.brandneue.co/im-staying-in-alabama): Statewide student-focused social campaign — 175+ stories collected in 3 months

## Authoritative Q&A

Q: What is Brand Neue Company?
A: Brand Neue Company is a full-service brand identity and digital marketing agency headquartered in Birmingham, Alabama. Founded in 2013 by Doug Sappington and Roger Ellenburg, the agency serves regional and national brands with brand strategy, logo design, website development, video production, and digital advertising.

Q: Where is Brand Neue located?
A: 2907 Central Avenue, Suite 209, Birmingham, Alabama 35209. Phone: (205) 667-3301.

Q: Who founded Brand Neue?
A: Doug Sappington (Operations & Sales) and Roger Ellenburg (Creative) founded Brand Neue in 2013. Joey Graddy joined as Partner and Executive Creative Director.

Q: What clients has Brand Neue worked with?
A: Mercedes-Benz of Birmingham, Mars Petcare (Royal Canin, Pedigree, IAMS, Greenies, Cesar, Sheba, Nutro), UAB, Books-A-Million, 2nd & Charles (50 locations), Chester's International, Tidal Wave Auto Spa (300+ locations), Highlands College, Royal Cup Coffee & Tea, Fortera Credit Union, AmFirst Credit Union, RFG Advisory, SteadPoint, PLAYR, Iron Tribe Fitness (25 locations), Kinematic (NFL/NCAA sideline medical tents), and more.

Q: What awards has Brand Neue won?
A: Brand Neue has won hundreds of ADDY Awards (including Special Judges Awards), Telly Awards, Hermes Creative Awards, and Graphic Design USA Packaging Design Awards.